Help Center

I already have a data collection tool. How can audIT still help?

Article author
Mike Brooks
  • Updated

Data collection tools are designed to do just that: collect data. The raw data is not something you should share with your prospect. What makes you different and valuable as an MSP is being able to take that data and interpret it, and then translate it into a language the prospect can understand.

Tools like Rapid Fire Network Detective give you a lot of data. But to your prospects/clients, it's like drinking from a firehose. You need to analyze the data, decide what it means to your client based on what you know about them and their business needs. Then bottom line it in a clear, concise and easy to understand way. For this reason, there's no way to import that data into audIT and come up with a presentation automatically that will help you sell.

Study after study shows, presenting data will hurt your sales conversions. People buy on emotion. Sharing the data you collected without interpreting and translating it into a simple and easy to understand presentation just leaves your prospect confused.

But, there’s much more to it than that. More and more of the information you gather these days cannot be gathered by a data collection tool at all. There is no shortcut that will do fact finding for you. Even with the best data collection tool, if you want to do a thorough job, you will always need to do some manual fact finding. The benefit of the audIT report outweighs the few minutes it will take you to analyze and summarize the data into the system.

Was this article helpful?

0 out of 0 found this helpful